What is On-Page SEO?
It refers to all the things that we do within our website, such as title, meta description, seo optimized content, image optimization like file names, alt text, image caption, keyword placement, internal linking, external linking, open graph text, etc. Overall the on-page technique means structuring or building your website content to be user-friendly and search engine friendly.
An infographic is an image that includes information and data combined from images, charts, graphs, diagrams and other graphic icons to provide lengthy information. It is an effective way to present data and explain complex issues in a concise and useful way to users.
What is Off-Page SEO?
Off-page SEO will help make your website popular on the internet to get more visibility. With the on-page techniques, we can get visibility in search engines. However, off-page SEO techniques will help improve your website position in SERP.
In simple terms, the off-page seo technique is nothing but getting the backlinks from other websites. If you want to increase the ranking for website A, then you will need to get the backlink for website A from website B and website C. Here, website B and website C are giving the reference (which means giving votes to website A)
We need to consider three important factors before acquiring the backlinks for your targeting websites.
a) Relevancy – The website from which you are trying to acquire backlinks should be relevant to your niche.
b) Authority – The website should have the authority in terms of how well the website is established, what is their backlink profile etc.,
c) Reputation – Reputation can be measured by how much traffic they are getting and what is the overall reviews for that brand etc.,
S No Off-Page SEO Techniques Process Link Value 1 Creating Shareable Content Difficult Great 2 Influencer Outreach Moderate Great 3 Contribute as Guest Author Moderate Great 4 Broken Link Building Moderate Great 5 Local Citation Easy Great 6 Convert Brand Mention Easy Great 7 Strong Internal Linking Easy Good 8 Social Media Engagement Easy Good 9 Social Bookmarking Sites Easy Average 10 Forum Submission Easy Average 11 Blog Directory Submission Easy Average 12 Article Submission Easy Average 13 Question and Answer Easy Average 14 Video Submission Easy Average 15 Image Submission Easy Average 16 Infographics Submission Easy Average 17 Document Sharing Easy Average 18 Press Release Moderate Good 19 Web2.0 Submission Moderate Good 20 Use Google My Business Easy Great
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